Creativity's Workshop

Taming and Training Your Creativity to Write Abundantly

Where Do Ideas Come From?


A photograph of a dictionary page defining the term 'idea'

Image Credit: Microsoft Clip Art

This post is inspired by the first chapter of Scott Berkun’s book The Myths of Innovation. Why not get yourself a copy and join in the discussion?

We all love stories of how ideas started – about that great moment when the solution to a problem just popped into existence as if a lightbulb had turned on above someone’s head.

But, as Scott Berkun brings out in his first chapter, entitled ‘The Myth of Epiphany’, stories of innovation are often either:

  • Over-simplifications of events (such as in the case of Archimedes and his ‘eureka’ moment) or
  • Fabrications created to sensationalize the event (as happened with Newton and the apple).

Yet we crave the romanticized stories of how these epiphanies came about, believing that ideas are all about being in the right place at the right time.

Well, prepare to have your bubble burst.

The Reality of Epiphanies

Epiphanies don’t just happen to a random passerby who knows little or nothing about the subject in question. Epiphanies come to people who have an in-depth knowledge of their subject. Often they’ve studied their subject for years before they happen upon their great ‘ah ha’ moment.


Berkun uses the illustration of a jigsaw puzzle and the elation of putting in the last piece.

The last piece of the puzzle is no more special than any other piece of the puzzle. You don’t know which one it will be until the very end. It’s special because of all the pieces that have gone before it.

As Berkun says:

Epiphany works the same way: it’s not the apple or the magic moment that matters much, it’s the work before and after.

There are two causes for the elation felt at the moment of epiphany:

  • The hours of work that went before, and
  • The surprise of ‘reaching the summit’.

When working on a jigsaw, we can see our progress. We know how many pieces are left before we finish – and we know for sure when we only have one more piece to go. However, when dealing with epiphanies, we usually don’t know when we’re holding the metaphorical last piece until the moment it clicks into place. It’s like we’ve been scaling a mountain and the clouds suddenly pull back to reveal the summit.

But you cannot reach the summit if you haven’t been scaling the mountain in the first place.

The Difference Between Epiphanies and Ideas

Before we go on further to learn where ideas come from, I would like to diverge on a personal tangent for a minute to define some terms.

When we refer to an epiphany, we think of the ultimate, life changing ‘ah ha’ moment which neatly provides the all encompassing solution to our problem (as happens at the end of every detective television show, right?). It’s followed by a snap of the fingers, a squeal of excitement and/or a dash down the streets of the city in your birthday suit screaming ‘I have found it!’

Ideas, on the other hand, come in many shapes and forms. While you could describe all epiphanies as ideas, not all ideas are epiphanies. Many of them are simple, small and may only fix part of a problem. However, you’re guaranteed to have far more small ideas than epiphanies in your lifetime.

Berkun makes a good point under the heading ‘Ideas never stand alone’ when he says:

Any seemingly grand idea can be divided into an infinite series of smaller, previously known ideas.

Where do these ideas come from? And how does an epiphany come about?

So, Where Do Ideas Come From?

Drawing from my own experience, and from consideration of Berkun’s first chapter, here is my summary of how ideas (and occasional epiphanies) actually come about.

Step 1: Understand Your Subject (also known as Hard Work)

First of all you need to immerse yourself in your subject. Learn everything you can about it. See what other people have tried (their successes and failures). Learn about their ‘previously known’ ideas.

To truly provide a useful ‘innovation’ (defined by Berkun as ‘significant positive change’) you have to first understand what needs to be changed.

Step 2: Get Creative With Your Subject

Conduct experiments to learn more, specifically in areas other people may not have branched into before.

Look for connections, especially the unusual ones. See how what you are now learning links with what you already know. Find similarities between what you’re working on and other unrelated subjects – art, farming, biology, metal smelting etc.

These are all your puzzle pieces. The more you fit together, the closer you get to your last piece.

Step 3: Walk Away From Your Workspace

At some point you need to take a break. Walk away from your workbench, or notebook, or computer. Take a shower. Make a cup of coffee. Go for a walk. Switch off for the weekend. Leave on a holiday. Relax and think about something completely different.

Often the last piece of the puzzle will fall into place once you’ve stopped forcing it – thus the eureka moment in an unexpected place.

What happens next may not be what you call an ‘epiphany’. Maybe it’s a realisation of a connection or a possibility that will send you off in a new direction or drive you forward with new enthusiasm – a humble idea. These moments are just as good as, if not better than, an ‘epiphany’.


Epiphanies Are Not Essential

As Berkun points out:

Nearly every major innovation of the 20th century took place without claims of epiphany.

Everyone wants a ‘eureka’ moment, but those aren’t what actually matter in the long run. After all, an idea alone is seldom useful. It needs application, further hard work, before it can have it’s true impact on the world.

Berkun says:

To focus on the magic moments is to miss the point. The goal isn’t the magic moment: it’s the end result of a useful innovation.

Epiphany is not essential. Most things are created without them.

For example, Peter Drucker, in Innovation and Entrepreneurship, says:

Successful entrepreneurs do not wait until “the Muse kisses them” and gives them a “bright idea”: they go to work.

The moral here is, don’t wait for an epiphany to find you. You cannot control when, how or even if an epiphany will strike.

Instead, start working. Find a subject you have a passion for. Learn it well. Experiment. Look for those moments when you find connections and are filled with new enthusiasm. Value those humble ideas and continue fitting them into your bigger jigsaw.

The world is not divided into those who have epiphanies and those who don’t. It’s divided into those who do the hard work and those who don’t. If you’re doing the work, you’re a success – with or without the epiphany.

Have you read the first chapter of The Myths of Innovation? Share your thoughts in the comments below. If you haven’t read it yet, let us know your thoughts on this post.

P.S. This post barely even scratches the surface of the insightful information in Berkun’s first chapter. I highly recommend you get your own copy and start reading.


Author: Jessica

I'm a writer who refuses to pin myself down to one genre, hopping from science-fiction and fantasy through to literary and even the odd western now and then. Check out what I've written at or follow me on Twitter @jessbaverstock.

9 thoughts on “Where Do Ideas Come From?

  1. It is true about the last piece of the puzzle falling into place after a break. i do all the work, make my lists, wrangle, then Push Search in my brain and go away. A while later, often in the middle of the night or when i am driving, the answer comes, and I had BETTER have a pen handy! c

  2. I also gained a lot from this first chapter. It confirmed my experience that hard work and time are the basic ingredients of most achievements. This is of interest to me personally in two ways.

    1 Language learning- For me, nothing works as well as time spent consistently doing the boring, dictionary in hand, homework. It forms connections so vital for everyday language. It may not produce anything innovative, however you still do get those ‘penny drops’ moments. Of course, time spent talking to native language speakers is vital as well.

    2 Teaching- I am a big fan of presenting a topic in the simplest way possible (especially if it is in your new language). This, I find, is not as easy as it sounds. As this chapter explained, immersing yourself in a subject till you know it very well can mean that you start to see new connections and perhaps how to disassemble it and put it back together in another, easier to understand way.

    • The ‘penny drops’ moments are worth their weight in gold, although it would probably be better to call them ‘the penny connects’ moments because they only seem to happen once you’ve spent the time absorbing information first. Then, once you’re seemingly at saturation point, your brain starts making connections. At least that’s how my language learning experience has been so far. 🙂

      Good points about teaching! Funnily enough, to make something sound simple you have to first understand the complications behind it. There is an art to making things simple (one I am still learning!). 🙂

  3. While it’s true that often epiphanies come when we let go of the problem, I’ve been noticing lately that another time epiphanies come is when we talk to someone else about it. Sometimes we get caught in our own perspective, and an idle comment by someone else that doesn’t seem special to them suddenly shifts our perspective enough to get that last puzzle piece in place.

    I love your epiphany metaphors, by the way–both the last puzzle piece and the sudden arrival at the mountaintop.

    • Very true! I’ve had that happen a number of times. Then my eyes glaze over or I start rummaging around for a sheet of paper and a pencil. Either way, it ends in me looking extremely antisocial. Ah, the price we pay for being creative.

      I can’t take credit for those metaphors. They are the ones Scott Berkun uses in his book. 🙂

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